Social media belongs to my job. Everyday, I help companies to improve their online communication, optimize their visibility, manage their digital identity. I recommend them to have a twitter account, to be present on Facebook, to engage conversations with their customers on a blog and so on, after defining a specific strategy. We use the tonne of informations we gulp down from our rss feeds to advise them the best thing to do. I do the same. I need to look after my image, online and offline, bothline as Laurent said. But when comes the evening, I ask myself, if I made something to make the world change. Some experiences showed us that social media can be used to help people in a good way. Not only companies. For instance, Social Media for Social Change raised over $20 000 last October during a charity event for Jane Doe Inc., a Boston non-profit dedicated to ending domestic violence and sexual assault. In a other context, David Armano used his network and raised $9000 in few hours to help a family in need (we can see that he raised over $16 000 for now).
That’s why, when I read that Danny Brown launched a charity project called 12for12k challenge, I wanted to know more about this. The topic is simple : combining social media and fund-raising to change the lives of millions worldwide. 12 months //12 charities // 1200 people // $10 per person // $12,000 per charity. Isn’t it a great idea? I would like to see more initiatives like this. Aren’t we story tellers. So why wouldn’t we write stories which depict a better world?
If you want to understand better the project, take a look to this promo video :
Webmarketing manager in Paris. Addicted to social media & all what build this amazing conversational web. So many things to learn and discuss. Let’s do it together!
J’adhère complètement, et je vais faire parti du mouvement maintenant. merci pour l’info.
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merci Anthony pour ce feedback positif!