Leading some interviews last week with my new customer in order to know him better, I realized that if most of employees use Facebook, it’s mainly in a private capacity. They have no blog, no twitter account, no time, no interest for social media and yet they need to communicate to be recognized as the leaders of their field. It’s not really easy to sensitize scientists to social media. Firstly because I need to explain them precisely what it is and how it can really be helpful for them.
I think it’s hard to make people mix personal and professional content in tools they chose to use consciously. We can’t lay down rules just because it’s written in the strategy.
I have to admit that myself, I hate the fact of being obliged to tweet something or post a link just because I have to do it.
For me, a brand who communicates on social network only as a brand neglecting the voice of his employees loses some value added in its reasoning.
Maybe I’m wrong.
I’m just wondering how I will convince these scientists to tweet or to use filters in Facebook (they discovered recently that they could use “Friends List” to separate different group of people) to extend its use.
Of course, I’m aware of the fact that a twitter account of a facebook group may optimize their SEO, but maybe it’s also my role of being the best story-teller so that they have fewer constrains.
Webmarketing manager in Paris. Addicted to social media & all what build this amazing conversational web. So many things to learn and discuss. Let’s do it together!