Well. I’ve just read a very interesting post on Sarah Tampa’s blog, Twitter goes Hollywood. I’d like to begin with her conclusion : “Stars, they’re just like us”. Indeed! Why wouldn’t they? Actors, Singers, politicians. Having a blog, a profile on facebook even a twitter account. Why not? They’re human, hu! But most of the time, admit that our first reaction is to think :
- oh they’re not real but it’s a fake. Especially when you find 3 Britney Spears or 5 different Nicolas Sarkozy.
- they don’t take care of this themselves. Oh yeah, even online you can have a ghostwriter. Or better, your webmarketing manager tweet in your place. What a class!
Seriously, we think that they don’t have time or no interest to use social media, unless to promote themselves or claim an opinion (eg. politician). I lump together celebrities and politicians ’cause they seem to me both unapproachable. More and more often I hear people say, when a politician begins to follow them, is he the real one? Why does is follow me. It’s suspicious. Legitimate reaction. Politics is not really my hobby, so no politician will follow me. That’s why I ask to Laurent François who is more politically involved. And he told me : I don’t believe in this anymore. There were many fakes, between those who don’t answer me or the others who deceive me. Only local representatives seem to be more real. It’s all what I thought. People are cynical about speaking with “celebrities” on social media.
There’s something unreal or more, hypocritical in their approach. In my opinion, we face up to a lack of authenticity. We feel we’re getting ripped off. That’s a shame. They’d like to use social media differently from traditional media but they actually don’t change anything. Social media are such a great conversational interfaces but they waste all the advantages they can provide them, staying in a logic of people who doesn’t really understand what social media are.
They are humans but lack humanity. They don’t use twitter or facebook because it’s a very cool way to discuss with people, but because it’s hype, or ’cause it’s a great marketing argument. FAIL! They can’t say that they try to understand us without really discussing with us!
I suppose that real celebrities have something to protect. Especially their privacy. Imagine that stars will tweet what they do. Who will be interested in gossips and reading tabloids anymore 
Imagine the script. I guess if I would be a star I would have a protected my twitter if I use it as a person and not as a celebrity.
Nice to find a guy who seems to be the real Ashton Kutcher on Twitter. Even his girlfriend Demi Moore who is totally converted. Of course they have less followers than Kevin Rose, of course, they need advices to be a profesionnal of Twitter. But they’re so engaging! I think I prefer this kind of genuineness.
Webmarketing manager in Paris. Addicted to social media & all what build this amazing conversational web. So many things to learn and discuss. Let’s do it together!